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October 31, 2022

GivingTuesday: A Time to Consider Tax-Efficient Gifting Options

November 29 is GivingTuesday, a global generosity movement created in 2012 as “a day that encourages people to do good.” Over the past 10 years, the movement has grown in year-over-year donation volume, reach and impact — driving increased donations and behavior change. In 2021, an estimated $2.7 billion were donated in 24 hours in the U.S. alone, a 9% increase over the prior year and a 37% increase from prepandemic levels.1

You can show your generosity in a variety of ways on GivingTuesday. Whether it’s helping a neighbor, advocating for an issue, sharing a skill or finding virtual volunteer opportunities with your favorite causes, everyone has something to give. GivingTuesday also has become a popular time for individuals to make their charitable contributions in contemplation of the holiday season. Here are five ways to help achieve your charitable goals for the year while also maximizing your income tax savings.

Highly appreciated securities

Most charities are set up to receive donations of marketable securities in addition to cash. By donating your highly appreciated securities directly to a charity, you may avoid realizing the built-in capital gain and be able to take a charitable deduction for the amount donated. Be careful to only donate securities held for longer than a year to maximize that deduction.

Qualified charitable distributions

IRA owners must be age 70½ or older to make a tax-free charitable contribution. Those who meet the age requirement can transfer up to $100,000 a year directly from an IRA to an eligible charity without paying income tax on the transaction. The IRA’s trustee must send your donation directly from the IRA for it to qualify, and no goods or services can be received in exchange for the donation. Each qualified charitable distribution reduces the amount of the required minimum distribution that is taxable to you.

Donor-advised funds (DAFs)

A DAF is a convenient solution for donors seeking to simplify the administration of their charitable contributions over time and maximize their tax benefits. As philanthropic vehicles sponsored by public charities, DAFs allow donors to make charitable contributions, receive immediate tax deductions and recommend grants from a fund over time.

DAFs are designed to receive donations that are tax deductible to the donor in the year contributed, even if the funds aren’t distributed to charity until a future point in time. For example, you can “bunch” four or five years’ worth of charitable contributions to a DAF into a single year to exceed the standard deduction that was significantly increased by the Tax Cuts and Jobs Act of 2017. Donors can contribute a variety of assets, including cash, public and private securities, real estate, restricted stock, cryptocurrency and more.

Private or family foundation

A private or family foundation is a great way to establish a long-term giving mission for families looking to make substantial gifts to charity. As with a DAF, the donor can receive a tax deduction for the gift in the year donated. Foundations come with a good deal of administration, however, so they are best suited for families that wish to create a substantial charitable legacy.

Employer matching gift

Don’t forget that many employers have charitable gift matching programs. Employer matching gifts are a great way to supplement your gifts to the charities of your choice. Check your employee benefits guide or contact your human resources department regarding this possible benefit and program rules. As with many tax-saving techniques, individual circumstances must be considered and tax projections should be run in some instances to fully understand the impact to you personally.

If you have questions, don’t hesitate to contact your Relationship Team or email


[1] About GivingTuesday,

Glenmede Donor-Advised Fund is offered under an agreement between The Glenmede Trust Company, N.A., and National Philanthropic Trust (“NPT”), a tax-exempt public charity that maintains exclusive legal control over contributed assets. This presentation is intended to provide a review of issues or topics of possible interest to Glenmede Trust Company clients and friends and is not intended as investment, tax or legal advice. It contains Glenmede’s opinions, which may change after the date of publication. Information gathered from third- party sources is assumed reliable but is not guaranteed. No outcome, including performance or tax consequences, is guaranteed, due to various risks and uncertainties. Clients are encouraged to discuss anything they see here of interest with their tax advisor, attorney or Glenmede Relationship Manager.